by Blog | Dec 20, 2024 | Cybersecurity
When it happens, you feel powerless. You get an email or letter from a business saying someone breached your data. It happens all too often today.
Data breaches happen at banks, online sites like Facebook, and ecommerce stores. Not only that, but governments are also victims. This leaves things like your address, SSN, and credit card details exposed to thieves.
A business getting hacked is something you have little control over. But you can take important steps afterwards. We’ve outlined the most important things to do below. These steps can help you mitigate the financial losses.
Change Your Passwords
The very first thing you should do is change your passwords. Change the password for the service that sent you the breach notification first. Then, change it for any logins using the same password.
This is one of the reasons it’s a best practice to use unique logins for every site. Many people get in the habit of using the same password in several places. This leaves more than the single breached login at risk. Use a password manager to help you create strong passwords. You only need to remember one to access all the others.
Enable Multifactor Authentication (MFA)
Multifactor authentication can keep accounts secure, even if a hacker stole the password. Enable it for the breached service. Then, ensure you have MFA activated for all other logins, where possible. MFA is also called two-factor authentication or two-step verification.
Common forms of MFA are:
- Text message
- Authentication app
- Security key
Check Your Bank Accounts
If payment card details were breached, check bank accounts. You’ll want to watch these for several weeks for fraudulent charges. Report the breach to your bank to have them issue you a new card, if needed.
Notify your bank about the 3rd party data breach. This can help keep you from being held responsible for fraudulent charges. It’s good to get out ahead of it. Your bank can then help you with appropriate steps to avoid fraud.
Freeze Your Credit
Online criminals will often sell breached personal details. These details can enable someone to take out credit in your name. Contact the three credit agencies. They each have ways to freeze your credit to protect you. You can do this right on their websites.
The three credit agencies are:
Carefully Review the Breach Notification
It’s important to understand exactly how the data breach may impact you. Review the notice you received. Additionally, look for updates on the company website.
These are the things you should be looking for:
- The type of data exposed (passwords, card numbers, etc.)
- What reparations the company is making (e.g., credit monitoring)
- Any instructions given to secure your account
Regularly check the company’s website. Often, they don’t immediately know how far reaching the breach is. You may check back later and find out other types of sensitive data were exposed.
Get Good Cybersecurity Protections
Make sure you protect your device and network. There are some simple tools you can use to beef up personal device security. These include:
- A good antivirus/anti-malware program
- DNS filtering to block malicious sites
- Email spam filtering for phishing
Another good protection you can use is a VPN. This helps mask your traffic. It is especially helpful if you’re using a public Wi-Fi. VPNs are easy to use. You can use VPNs for both computers and mobile devices.
Be On the Lookout for Phishing Scams
Emails are often exposed in data breaches. This means you may receive an uptick in phishing emails. Phishing is very convincing since criminals have AI at their disposal. Phishing emails often are hard to spot from the real thing.
Stay ultra-aware of any unexpected emails. Follow best practices to avoid becoming a phishing victim:
- Hover over links to see them
- Go to websites directly. Don’t click email or SMS links
- Beware of unknown senders
- Watch for phishing on social media and text messages
- When in doubt, double check through an official source
Make Sure to Update Software & Systems
Hackers often exploit unpatched vulnerabilities. How do you get unpatched vulnerabilities? Most times it’s from failing to keep software updated.
Make sure to update your device operating system. Update all apps or software on your devices. Update firmware for routers and printers. Update firmware for smart devices.
There are so many updates we need to do with our electronics. Automating your updates is a good way to stay protected.
Managed Security Services You Can Count On
Managed services can keep you protected at work and home. Need help improving device security? We’ll be happy to discuss our options.
Contact us today to schedule a chat about device security.
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Featured Image Credit
This Article has been Republished with Permission from The Technology Press.
by Blog | Dec 15, 2024 | New Technology
The world has gone digital. We see it everywhere people shop for goods and services. Cash, check, or debit used to be the norm. Now, there are payment wallets that people expect businesses to accept. They include things like Apple Pay, Google Pay, PayPal and more.
Small businesses need to keep pace with these new methods of payment. It’s essential to adapt to stay competitive. You can easily lose business if people can’t pay the way they like.
As a trusted managed IT service provider, we’re here to help. Many of our clients are navigating this shift to cashless wallets. We’ll help you find solutions to ensure your business thrives in the cashless era.
Why Go Cashless?
It’s not just about convenience; it’s about meeting customer expectations. People want fast, easy, and secure payment options. The pandemic accelerated this trend. Now, consumers expect businesses to offer digital payments in several forms.
Here’s why going cashless is crucial:
- Customer convenience: Offer your customers the payment methods they prefer. People want to tap and go with their favorite digital wallet.
- Faster transactions: Reduce wait times and improve the shopping experience. You can reduce long lines. This helps you attract more customers.
- Enhanced security: Cut the risks associated with handling cash. Employee theft can be mitigated. There is also less cash handling at the end of the shift. This leads to a safer environment.
Forty-six percent of US respondents have used a form of contactless payment in the last 7 days. That number is 80% for the UK and 69% for Australia.
Benefits of Cashless Payments
Going cashless isn’t just about adapting; it offers real advantages. These advantages can mean more business for you. This factor helps pay for any expense to set up cashless systems.
- Improved Customer Experience: Make it easier for your customers to pay. They’ll come back for more. You stand out to them as flexible. You also make their life easier if they can pay how they like.
- Fewer Cashiers Needed: Moving lines faster can mean you need fewer checkouts. You can reduce staffing demands by embracing self-check-out as well.
- Open New Payment Avenues: Open up app purchasing capabilities. Customers can pay before they even walk in the door. You reduce the burden on your team. When things are handled digitally, you lower needed administrative tasks.
Key Steps to Go Cashless
Ready to make the switch to a more cashless business? Want to embrace new forms of digital payments? Here’s a step-by-step guide to help you get started.
Step 1: Choose the Right Payment Solutions
Select payment methods that align with your customers’ preferences. Do your research by sending customers a survey. Start with the three most popular methods. You can then branch out from there.
Make sure to check transaction fees. You want to keep those in mind as you add new payment options. You may need to upcharge for a certain payment service. Or you may find a wallet is cheaper for you to take than a traditional card.
Step 2: Educate Your Customers
Let customers know about your new cashless options. Offer incentives to encourage adoption. Get the word out over social media and through any mailing lists you have. Do this regularly and often. People’s attention spans are short these days.
Keep a payment options post in your social media rotation. Also, include acceptable payment options on invoices. You may attract new business as word spreads among friends and family.
Step 3: Strengthen Security Measures
Protect your business and customers from fraud with robust security measures. Make sure your point-of-sale devices are on a secure network. Use strong passwords and MFA to protect system logins.
Step 4: Watch Transactions and Customer Trends
A nice thing about cashless systems is that they generate helpful data. Analyze data to optimize your payment processes and identify opportunities. You can gain detailed insights into things like:
- What payment methods are most popular
- The services and products make you the most money
- The most popular times of day for customer traffic
Step 5. Plan for the Future
Stay updated on payment trends and be prepared to adapt as needed. Add new ones that seem to be picking up steam. Continue to survey customers on their favorite payment options. You can often get your best ideas from customer feedback.
Need Some Help Embracing Digital Payment Systems?
The cashless revolution is here. It’s time for small businesses to embrace it. By adopting digital payments, you can enhance your customer experience as well as improve efficiency and reduce costs.
As your trusted IT partner, we’re here to support you every step of the way. Let’s make the transition to cashless payments a seamless one for your business.
Reach out by phone or email to schedule a chat today.
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Featured Image Credit
This Article has been Republished with Permission from The Technology Press.
by Blog | Dec 10, 2024 | Cybersecurity
There are many types of malware. One of the most common is called “malvertising.” It crops up everywhere. Including social media sites and websites. You can also see these malicious ads on Google searches.
Two things are making malvertising even more dangerous. One is that hackers use AI to make it very believable. The other is that it’s on the rise, according to Malwarebytes. In the fall of 2023, malvertising increased by 42% (month over month).
It’s important to inform yourself about this online threat. Knowledge is the power to protect yourself. Especially when it comes to malicious cybercriminals. Below, we’ll help you understand malvertising. We’ll also give you tips on identifying and avoiding it.
What Is “Malvertising?”
Malvertising is the use of online ads for malicious activities. One example is when the PlayStation 5 was first released. It was very hard to get, which created the perfect environment for hackers. Several malicious ads cropped up on Google searches. The ads made it look like someone was going to an official site. But instead, they went to copycat sites. Criminals design these sites to steal user credentials and credit card details.
Google attempts to police its ads. But hackers can often have their ads running for hours or days before they’re caught. These ads appear just as any other sponsored search ad on Google.
Google is not the only site where malvertising appears. It can appear on well-known sites that have been hacked. It can also appear on social media feeds.
Tips for Protecting Yourself from Malicious Online Ads
Review URLs Carefully
You might see a slight misspelling in an online ad’s URL. Just like phishing, malvertising often relies on copycat websites. Carefully review any links for things that look off.
Visit Websites Directly
A foolproof way to protect yourself is not to click any ads. Instead, go to the brand’s website directly. If they truly are having a “big sale,” you should see it there. This tip is useful for all types of phishing. Just don’t click those links and go to the source directly.
Use a DNS Filter
A DNS filter protects you from mistaken clicks. It will redirect your browser to a warning page if it detects danger. DNS filters look for warning signs. They, then block dangerous sites. This can keep you safe even if you accidentally click a malvertising link.
Do Not Log in After Clicking an Ad
Malvertising will often land you on a copycat site. The login page may look identical to the real thing. One of the things phishers are trying to steal is login credentials. They can get big money for logins to sites like Netflix, banks, and more.
If you click an ad, do not input your login credentials on the site. Even if the site looks legitimate. Go to the brand’s site in a different browser tab.
Don’t Call Ad Phone Numbers
Phishing can also happen offline. Some malicious ads include phone numbers to call. Unsuspecting victims may not realize fake representatives are part of these scams. Seniors are often targeted with malvertising scams. They call and reveal personal information to the person on the other end of the line.
Just say no to calling numbers in online ads. If you find yourself on a call, do not reveal any personal data. Just hang up. Remember, this is an elaborate scam. These people prey on triggers like fear. They also work to gain your trust.
Don’t Download from Ads
“Get a free copy of MS Word” or “Get a Free PC Cleaner.” These are common malvertising scams. They try to entice you into clicking a download link. It’s often for a popular program or freebie. The link actually injects your system with malware. The hacker can then do further damage.
Never click to download anything from an online ad. If you see an ad with a direct download link, it’s often a scam.
Warn Others When You See Malvertising
If you see a suspicious ad, warn others. This helps keep your colleagues, friends, and family more secure. If you’re unsure, try a Google search on the ad. You’ll often run across scam alerts confirming your suspicion.
It’s important to be smart and arm yourself with knowledge. You can then share this with others. Foster this type of cyber-aware community. It helps everyone ensure better online security as well as get alerted of new scams cropping up.
Improve Your Online Security Today
Is your device up to date with security patches? Do you have a good anti-malware solution? Is DNS filtering installed to block dangerous websites?
If you’re not sure of any of those questions, contact us. Our cybersecurity experts are here. We’ll help you find affordable solutions to secure your online world.
Give us a call or email to schedule a chat about online security.
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Featured Image Credit
This Article has been Republished with Permission from The Technology Press.
by Blog | Dec 5, 2024 | Cybersecurity
Today’s businesses are no stranger to the word cybersecurity. They are facing a growing wave of cyberattacks. These come from ransomware to sophisticated phishing schemes. How do you stand ahead of these threats? A strong cybersecurity strategy is essential. One crucial component of this strategy is event logging. It’s one that not every business owner is aware of.
Think of event logging as a digital detective. What does tracking activities and events across your IT systems do? It helps you spot potential security breaches and respond swiftly. As your managed IT service provider, we’re committed to helping you. We can help you understand the importance of event logging as well as how to put in place best practices to safeguard your network.
What Is Event Logging?
Event logging is the act of tracking all events that happen within your IT systems. “Event” can be many different things, such as:
- Login attempts
- File access
- Software installs
- Network traffic
- Denial of access
- System changes
- And many others
Event logging means to track all these and add a time stamp. This provides a robust picture of what is going on in your IT ecosystem. It’s through that ongoing picture that you can detect and respond to threats promptly.
Why is it critical to track and log all these events?
- Detect suspicious activity by monitoring user behavior and system events.
- Respond quickly to incidents by providing a clear record of what happened in a breach.
- Meet regulations that require businesses to maintain accurate records of system activities.
Best Practices to Use Event Logging Effectively
Event logging is most effective when you follow best practices. Here are some standard guidelines to follow. These are helpful if you’re just starting out as well as for those improving existing event-logging processes.
Log What Matters Most
Let’s be honest: You don’t need to track every digital footstep. Logging every single action on your network can create a mountain of data that’s hard to sift through. Instead, focus on the events that truly matter. These are those that can reveal security breaches and compliance risks.
The most important things to log are:
- Logins and Logouts: Keep tabs on who’s accessing your systems and when. This includes failed attempts, password changes, and new user accounts.
- Accessing Sensitive Data: Track who’s peeking at your most valuable information. Logging file and database access helps spot unauthorized snooping.
- System Changes: Keep a record of any changes to your system. Including software installations, configuration tweaks, and system updates. This helps you stay on top of changes and identify potential backdoors.
Event logging is much more manageable when you start with the most critical areas. This also makes it easier for small businesses.
Centralize Your Logs
Imagine trying to solve a puzzle with pieces scattered across different rooms. It’s chaos! That is what happens when you try to work with several logs for different devices and systems. Centralizing your logs is a game-changer. A Security Information and Event Management (SIEM) gathers logs in one place. This includes those from various devices, servers, and applications.
This makes it easier to:
- Spot patterns: Connect the dots between suspicious activities across different systems.
- Respond faster: Have all the evidence you need at your fingertips. This is helpful when an incident strikes.
- Get a complete picture: See your network as a whole. This makes it easier to identify vulnerabilities.
Ensure Logs Are Tamper-Proof
It’s important to protect your event logs! Attackers love to cover their tracks by deleting or altering logs. That’s why it’s vital to make your logs tamper-proof.
Here are some tips:
- Encrypt your logs: Lock them down with encryption. This makes them unreadable to unauthorized eyes.
- Use WORM storage: Once a log is written, it’s locked in place, preventing changes or deletions.
- Use strong access controls: Limit who can see and change your logs to trusted personnel only.
Tamper-proof logs provide an accurate record of events even if a breach occurs. They also keep the bad guys from seeing all your system activity tracking.
Establish Log Retention Policies
Keeping logs forever isn’t practical (or always necessary). But deleting them too soon can be risky, too. That’s why you need clear log retention policies.
Here are some things to consider:
- Compliance requirements: Some industries have specific rules about how long to keep logs.
- Business needs: How long do you need logs to investigate incidents or for auditing?
- Storage capacity: Make sure your log retention policy doesn’t overwhelm your storage.
Strike the right balance with retention. You want to ensure you have the data you need without sacrificing performance.
Check Logs Regularly
Event logging is only as good as your ability to use it. Don’t “set and forget” your logs. You should check them regularly. This helps you spot anomalies and identify suspicious patterns. It also helps you respond to threats before they cause serious damage. Use security software to help automate this process.
Here’s how to do it effectively:
- Set up automated alerts: Get notified immediately of critical events. Such as failed logins or unauthorized access.
- Perform periodic reviews: Dive into your logs regularly. Look for patterns that might show a threat.
- Correlate events: Use your SIEM to connect the dots between different activities. It can reveal more complex attacks.
Need Help with Event Logging Solutions?
As a trusted managed IT service provider, we’re here to support you. We can help you install these practices and ensure your business stays protected.
Give us a call or email to schedule a chat.
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Featured Image Credit
This Article has been Republished with Permission from The Technology Press.
by Blog | Nov 30, 2024 | Business
Artificial Intelligence is no longer a technology reserved for companies with big budgets. Today, small businesses can access AI tools that help in several ways. Such as streamlining operations, improving customer experiences, and boosting profits.
The rise of affordable AI solutions has opened the door for small businesses. They can leverage these powerful technologies without spending a fortune. This post will explore seven great examples of how to use AI to succeed in a competitive market.
1. Streamlining Customer Support with AI Chatbots
Small businesses often struggle with limited customer service resources. AI-powered chatbots provide a cost-effective solution. They automate responses to common customer inquiries. And can sound less robotic than non-AI chatbots.
Here are a couple of ways AI chatbots add value to small businesses.
Reducing Response Times
AI chatbots can handle several conversations at once. This significantly reduces customer wait times. Chatbots work 24/7, ensuring support is always available. This removes the burden on human agents. It also customers with quick answers to their questions.
Enhancing Customer Experience
AI chatbots are becoming more sophisticated. They can engage in natural, human-like conversations. Small businesses can offer high-quality service without increasing overhead costs.
2. Improving Marketing with AI-Powered Analytics
Marketing is crucial for small businesses but can be time-consuming and costly. AI-powered analytics tools help businesses make smarter decisions. They provide insights based on customer behavior, preferences, and trends.
Targeted Advertising
AI can analyze customer data to create highly targeted ad campaigns. They help ensure that businesses spend marketing budgets efficiently. This increases return on investment (ROI).
Predicting Customer Trends
AI uses predictive analytics to forecast future trends based on historical data. This enables small businesses to adjust their strategies in real time. With AI, companies can adapt quickly, maximizing their reach and impact.
3. Automating Routine Tasks with AI Tools
Small business owners often juggle many roles. This includes managing inventory and handling customer inquiries. AI can help by automating repetitive, time-consuming tasks.
Scheduling and Calendar Management
AI tools can automate scheduling. This includes client meetings, appointments, or team collaboration. You can integrate AI with email platforms and calendars. This saves time and reduces the risk of human error.
Invoice and Expense Management
Managing finances is another area where AI excels. AI-driven accounting tools can automate invoicing, track expenses, and more. This reduces the administrative burden on small business owners. It also ensures financial data is accurate and up-to-date.
4. Enhancing Inventory Management with AI Forecasting
Managing inventory is a critical aspect of running a small business. Overstocking can lead to increased costs. Understocking results in missed sales opportunities. AI can help balance inventory levels by accurately predicting demand.
Demand Forecasting
AI algorithms analyze historical sales data. As well as seasonality and market trends to predict future demand. This allows small businesses to order the right amount of inventory. This reduces waste and ensures they always have what customers need.
Automating Reordering
AI can also automate the reordering process. It can set triggers when stock levels reach a certain threshold. This ensures that companies replenish inventory before items run out.
5. Personalizing Customer Interactions with AI
Personalized experiences are key to customer loyalty. AI tools can analyze customer data and provide insights. These insights enable businesses to tailor their interactions, making customers feel valued.
Companies that use personalization can generate as much as 40% more revenue.
Personalized Product Recommendations
AI-powered recommendation engines analyze customer preferences and past purchases. They use these to suggest products that are most likely to appeal to them. This can lead to increased sales and improved customer retention.
Customized Email Marketing
AI can also help businesses create personalized email marketing campaigns. It can segment customers based on their behavior, preferences, and purchasing history. AI tools can then generate tailored email content.
6. Enhancing Recruitment and HR Processes with AI
Hiring the right employees is critical but often a time-consuming process. AI tools can streamline recruitment and human resource (HR) processes. It helps businesses find the right talent more efficiently.
Screening Resumes
AI-driven recruiting tools can quickly scan resumes. This reduces the time spent manually reviewing applications. It allows business owners to focus on interviewing top candidates.
Predicting Employee Performance
AI can analyze employee data to predict which candidates are likely to succeed. This ensures that new hires are a good fit. It also reduces turnover and improves productivity.
7. Securing Data with AI-Powered Cybersecurity
Cybersecurity is a growing concern for small businesses. They often lack the resources to install robust security measures. AI-powered tools can help protect sensitive data from cyber threats. This ensures the safety of both business and customer information.
Detecting Anomalies
AI can check systems in real-time. It can detect anomalies that show potential security threats. AI tools provide early warnings. This allows businesses to respond quickly and prevent breaches.
Automating Threat Responses
Some AI-powered cybersecurity tools can automatically respond to threats. Such as isolating affected systems or blocking malicious traffic. This reduces the risk of data breaches and minimizes downtime.
Streamline AI Integration for Your Business Success
Now is the time to explore how AI can help your company succeed. Our business technology experts can help.
Reach out today to schedule a chat about leveraging AI to improve your bottom line.
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Featured Image Credit
This Article has been Republished with Permission from The Technology Press.