With cyber threats evolving at an alarming pace, staying ahead of the curve is crucial. It’s a must for safeguarding sensitive information. Data security threats are becoming more sophisticated and prevalent. The landscape must change to keep up. In 2024, we can expect exciting developments alongside persistent challenges.
Over 70% of business professionals say their data privacy efforts are worth it. And that their business receives “significant” or “very significant” benefits from those efforts.
Staying informed about these trends is crucial. This is true whether you’re an individual or a business safeguarding valuable data.
Here are some key areas to watch.
1. The Rise of the Machines: AI and Machine Learning in Security
Artificial intelligence (AI) and machine learning (ML) are no longer futuristic concepts. They are actively shaping the cybersecurity landscape. This year, we’ll likely see a further rise in their application:
Enhanced Threat Detection: AI and ML algorithms excel at analyzing massive datasets. This enables them to identify patterns and anomalies that might escape human notice. This translates to a quicker detection of and reaction to potential cyber threats.
Predictive Analytics: AI can predict potential vulnerabilities and suggest proactive measures. It does this by analyzing past cyberattacks and security incidents.
Automated Response: AI can go beyond detection and analysis. Professionals can program it to automatically isolate compromised systems. As well as block malicious activity and trigger incident response procedures. This saves valuable time and reduces the potential impact of attacks.
AI and ML offer significant benefits. But it’s important to remember they are tools, not magic solutions. Deploying them effectively requires skilled professionals. Experts who can interpret the data and make informed decisions.
2. Battling the Ever-Evolving Threat: Ransomware
Ransomware is malicious software that encrypts data and demands a ransom for decryption. It has been a persistent threat for years. Unfortunately, it’s not going anywhere in 2024. Hackers are constantly refining their tactics, targeting individuals and businesses alike. Here’s what to expect:
More Targeted Attacks: Hackers will likely focus on meticulously selecting high-value targets. Such as critical infrastructure or businesses with sensitive data. They do this to maximize their impact and potential payout.
Ransomware-as-a-Service (RaaS): This enables those with limited technical expertise to rent ransomware tools. This makes it easier for a wider range of actors to launch attacks.
Double Extortion: Besides encrypting data, attackers might steal it beforehand. They then may threaten to leak it publicly if the ransom isn’t paid, adding pressure on victims.
3. Shifting Strategies: Earlier Data Governance and Security Action
Traditionally, companies have deployed data security measures later in the data lifecycle. For example, after data has been stored or analyzed. But a new approach towards earlier action is gaining traction in 2024. This means:
Embedding Security Early On: Organizations are no longer waiting until the end. Instead, they will integrate data controls and measures at the start of the data journey. This could involve setting data classification levels. As well as putting in place access restrictions. They will also be defining data retention policies early in the process.
Cloud-Centric Security: More organizations are moving towards cloud storage and processing. As they do this, security solutions will be closely integrated with cloud platforms. This ensures consistent security throughout the entire data lifecycle.
Compliance Focus: Data privacy regulations like GDPR and CCPA are becoming increasingly stringent. As this happens, companies will need to focus on data governance to ensure compliance.
4. Building a Fortress: Zero Trust Security and Multi-Factor Authentication
We’re in a world where traditional perimeter defenses are constantly breached. This is why the “Zero Trust” approach is gaining prominence. This security model assumes that no user or device is inherently trustworthy. Users and programs need access verification for every interaction. Here’s how it works:
Continuous Verification: Every access request will be rigorously scrutinized. This is regardless of its origin (inside or outside the network). Systems base verification on factors like user identity, device, location, and requested resources.
Least Privilege Access: Companies grant users the lowest access level needed to perform their tasks. This minimizes the potential damage if hackers compromise their credentials
Multi-Factor Authentication (MFA): MFA adds an important extra layer of security. It requires users to provide extra factors beyond their password.
5. When Things Get Personal: Biometric Data Protection
Biometrics include facial recognition, fingerprints, and voice patterns. They are becoming an increasingly popular form of authentication. But this also raises concerns about the potential for misuse and privacy violations:
Secure Storage Is Key: Companies need to store and secure biometric data. This is ideally in encrypted form to prevent unauthorized access or breaches.
Strict Regulation: Expect governments to install stricter regulations. These will be around the collection, use, and retention of biometric data. Organizations will need to ensure they adhere to evolving standards. They should also focus on transparency and user consent.
How to Prepare for Evolving Data Security Trends
Feeling a bit overwhelmed? Don’t worry, here are some practical steps you and your organization can take:
Stay Informed
Invest in Training
Review Security Policies
Embrace Security Technologies
Test Your Systems
Schedule a Data Security Assessment Today!
The data security landscape of 2024 promises to be both intriguing and challenging. We can help you navigate this evolving terrain with confidence.
A data security assessment is a great place to start. Contact us today to schedule yours.
Have you been hearing more about email authentication lately? There is a reason for that. It’s the prevalence of phishing as a major security threat. Phishing continues as the main cause of data breaches and security incidents. This has been the case for many years.
A major shift in the email landscape is happening. The reason is to combat phishing scams. Email authentication is becoming a requirement for email service providers. It’s crucial to your online presence and communication to pay attention to this shift.
Google and Yahoo are two of the world’s largest email providers. They have implemented a new DMARC policy that took effect in February 2024. This policy essentially makes email authentication essential. It’s targeted at businesses sending emails through Gmail and Yahoo Mail.
But what’s DMARC, and why is it suddenly so important? Don’t worry, we’ve got you covered. Let’s dive into the world of email authentication. We’ll help you understand why it’s more critical than ever for your business.
The Email Spoofing Problem
Imagine receiving an email seemingly from your bank. It requests urgent action. You click a link, enter your details, and boom – your information is compromised.
The common name for this is email spoofing. It’s where scammers disguise their email addresses. They try to appear as legitimate individuals or organizations. Scammers spoof a business’s email address. Then they email customers and vendors pretending to be that business.
These deceptive tactics can have devastating consequences on companies. These include:
Financial losses
Reputational damage
Data breaches
Loss of future business
Unfortunately, email spoofing is a growing problem. It makes email authentication a critical defense measure.
What is Email Authentication?
Email authentication is a way of verifying that your email is legitimate. This includes verifying the server sending the email. It also includes reporting back unauthorized uses of a company domain.
Email authentication uses three key protocols, and each has a specific job:
SPF (Sender Policy Framework): Records the IP addresses authorized to send email for a domain.
DMARC (Domain-based Message Authentication, Reporting, and Conformance): Gives instructions to a receiving email server. Including, what to do with the results of an SPF and DKIM check. It also alerts domain owners that their domain is being spoofed.
SPF and DKIM are protective steps. DMARC provides information critical to security enforcement. It helps keep scammers from using your domain name in spoofing attempts.
Here’s how it works:
You set up a DMARC record in your domain server settings. This record informs email receivers (like Google and Yahoo). It tells them the IP addresses authorized to send emails on your behalf.
What happens next? Your sent email arrives at the receiver’s mail server. It is looking to see if the email is from an authorized sender.
Based on your DMARC policy, the receiver can take action. This includes delivery, rejection, or quarantine.
You get reporting back from the DMARC authentication. The reports let you know if your business email is being delivered. It also tells you if scammers are spoofing your domain.
Starting in February 2024, the new rule took place. Businesses sending over 5,000 emails daily must have DMARC implemented.
Both companies also have policies for those sending fewer emails. These relate to SPF and DKIM authentication.
Look for email authentication requirements to continue. You need to pay attention to ensure the smooth delivery of your business email.
The Benefits of Implementing DMARC:
Implementing DMARC isn’t just about complying with new policies. It offers a range of benefits for your business:
Protects your brand reputation: DMARC helps prevent email spoofing scams. These scams could damage your brand image and customer trust.
Improves email deliverability: Proper authentication ensures delivery. Your legitimate emails reach recipients’ inboxes instead of spam folders.
Provides valuable insights: DMARC reports offer detailed information. They give visibility into how different receivers are handling your emails. As well as help you identify potential issues. They also improve your email security posture.
Taking Action: How to Put DMARC in Place
Implementing DMARC is crucial now. This is especially true considering the rising email security concerns with email spoofing. Here’s how to get started:
Understand your DMARC options
Consult your IT team or IT security provider
Track and adjust regularly
Need Help with Email Authentication & DMARC Monitoring?
DMARC is just one piece of the email security puzzle. It’s important to put email authentication in place. This is one of many security measures required in the modern digital environment. Need help putting these protocols in place? Just let us know.
Have you ever seen a video of your favorite celebrity saying something outrageous? Then later, you find out it was completely fabricated? Or perhaps you’ve received an urgent email seemingly from your boss. But something felt off.
Welcome to the world of deepfakes. This is a rapidly evolving technology that uses artificial intelligence (AI). It does this to create synthetic media, often in the form of videos or audio recordings. They can appear real but are actually manipulated.
People can use deepfakes for creative purposes. Such as satire or entertainment. But their potential for misuse is concerning. Deepfakes have already made it into political campaigns. In 2024, a fake robocall mimicked the voice of a candidate. Scammers wanted to fool people into believing they said something they never said.
Bad actors can use deepfakes to spread misinformation. As well as damage reputations and even manipulate financial markets. They are also used in phishing attacks. Knowing how to identify different types of deepfakes is crucial in today’s world.
So, what are the different types of deepfakes, and how can you spot them?
Face-Swapping Deepfakes
This is the most common type. Here the face of one person is seamlessly superimposed onto another’s body in a video. These can be quite convincing, especially with high-quality footage and sophisticated AI algorithms.
Here’s how to spot them:
Look for inconsistencies: Pay close attention to lighting, skin tones, and facial expressions. Do they appear natural and consistent throughout the video? Look for subtle glitches. Such as hair not moving realistically. Or slight misalignments around the face and neck.
Check the source: Where did you encounter the video? Was it on a reputable news site or a random social media page? Be cautious of unverified sources and unknown channels.
Listen closely: Does the voice sound natural? Does it match the person’s typical speech patterns? Incongruences in voice tone, pitch, or accent can be giveaways.
Deepfake Audio
This type involves generating synthetic voice recordings. They mimic a specific person’s speech patterns and intonations. Scammers can use these to create fake audio messages. As well as make it seem like someone said something they didn’t.
Here’s how to spot them:
Focus on the audio quality: Deepfake audio can sound slightly robotic or unnatural. This is especially true when compared to genuine recordings of the same person. Pay attention to unusual pauses. As well as inconsistent pronunciation or a strange emphasis.
Compare the content: Does the content of the audio message align with what the person would say? Or within the context in which it’s presented? Consider if the content seems out of character or contradicts known facts.
Seek verification: Is there any independent evidence to support the claims made? If not, approach it with healthy skepticism.
Text-Based Deepfakes
This is an emerging type of deepfake. It uses AI to generate written content. Such as social media posts, articles, or emails. They mimic the writing style of a specific person or publication. These can be particularly dangerous. Scammers can use these to spread misinformation or impersonate someone online.
Here’s how to spot them:
Read critically: Pay attention to the writing style, vocabulary, and tone. Does it match the way the person or publication typically writes? Look for unusual phrasing, grammatical errors, or inconsistencies in tone.
Check factual accuracy: Verify the information presented in the text against reliable sources. Don’t rely solely on the content itself for confirmation.
Be wary of emotional triggers: Be cautious of content that evokes strong emotions. Such as fear, anger, or outrage. Scammers may be using these to manipulate your judgment.
Deepfake Videos with Object Manipulation
This type goes beyond faces and voices. It uses AI to manipulate objects within real video footage. Such as changing their appearance or behavior. Bad actors may be using this to fabricate events or alter visual evidence.
Here’s how to spot them:
Observe physics and movement: Pay attention to how objects move in the video. Does their motion appear natural and consistent with the laws of physics? Look for unnatural movement patterns. As well as sudden changes in object size, or inconsistencies in lighting and shadows.
Seek original footage: If possible, try to find the original source of the video footage. This can help you compare it to the manipulated version and identify alterations.
Staying vigilant and applying critical thinking are crucial in the age of deepfakes.
Familiarize yourself with the different types. Learn to recognize potential red flags. Verify information through reliable sources. These actions will help you become more informed and secure.
Get a Device Security Checkup
Criminals are using deepfakes for phishing. Just by clicking on one, you may have downloaded a virus. A device security checkup can give you peace of mind. We’ll take a look for any potential threats and remove them.
Back when you were a kid, living in a “smart home” probably sounded futuristic. Something out of Back to the Future II or The Jetsons. Well, we don’t yet have flying cars, but we do have video telephones as well as smart refrigerators and voice-activated lights.
But even the most advanced technology can have analog problems. Hackers can get past weak passwords. Bad connections can turn advanced into basic pretty quickly.
Have you run into any issues with your smart home gadgets? Not to worry! We’ve got your back when it comes to troubleshooting several common smart home issues.
Here are some of the most frequent problems along with simple steps to get your smart haven back on track.
1. Connectivity Woes
Are your smart gadgets refusing to connect to Wi-Fi? The main claim to fame of smart devices is that you can access them wirelessly. An internet connection is also vital to integrate several devices into a smart home hub.
If your device is having connection issues, check the basics first. Restart your router and your devices. If that doesn’t work, ensure you’ve positioned your router centrally. This gives you optimal signal strength. Consider a mesh network for large houses. Or invest in a Wi-Fi extender for better coverage.
2. Device Unresponsiveness
Now that we have voice-activated devices, we expect them to always answer. It can be frustrating when a device won’t respond to its “wake word.” We might even raise our voice and ask again… only to be ignored.
Are you having trouble with your smart devices not responding to commands? A simple power cycle (turning them off and on) can often do the trick. Check for software updates on your devices. As well as the corresponding apps. Updating software can fix bugs and improve performance.
3. Battery Drain
Smart devices, especially those battery-powered, can drain quickly. Adjust settings to reduce power consumption. Disable features you don’t use. Such as notification lights or constant background updates. Consider replacing batteries with high-quality ones for optimal performance.
4. Incompatibility Issues
Not all smart devices are created equal. Just because it says “smart” on the box doesn’t mean it plays well with others. When a new device won’t interact with your network, it can mean money down the drain.
Before you buy, check to ensure your devices are compatible with each other. Build your devices around your smart home platform. Review the manufacturer’s specifications thoroughly to avoid compatibility headaches.
5. Security Concerns
Security is paramount in a smart home. There have been horror stories about hacked baby monitors. These stories can get real very fast. You need to pay attention to securing your devices. Rather than getting caught up in plugging them in as fast as possible.
Use strong and unique passwords for all your devices and accounts. Enable two-factor authentication wherever available. Keep your devices and apps updated with the latest security patches.
A few other smart device security tips include:
Change the default device name on your network. Choose something generic.
Put smart devices on a separate “guest” network. This keeps them separated from devices with more sensitive data.
Turn off unnecessary sharing features. These are often enabled by default.
6. App Troubles
Are you running into sporadic problems? Bugs that crop up intermittently?
Sometimes, the problem might lie with the app itself. Check if any app updates are available and install them. Try logging out and logging back in to refresh the connection. If issues persist, uninstall and reinstall the app.
7. Automation Gone Wrong
Smart home automations can be convenient, but sometimes they malfunction. Review your automation rules and ensure they’re set up correctly. Test them individually to identify any faulty triggers or actions.
8. Limited Range
Some smart devices have a limited range. Check the manufacturer’s guide so you know what to expect. Move your devices closer to the hub or router for better communication. Consider using repeaters or extenders if the distance is an issue.
9. Ghost Activity
Ever experienced your smart lights turning on or off randomly? This could be due to factors such as:
Accidental voice commands
Faulty sensors
Scheduled automations you forgot about
A hacked device
Review your automation settings and disable any you don’t need. Investigate if your devices are picking up unintended voice commands from other sources. Change passwords and watch out for breaches.
10. Feeling Overwhelmed
It’s easy to get overwhelmed when you’re dealing with several smart devices. Don’t hesitate to consult your device manuals and online resources. You can also get help from our IT experts for specific troubleshooting steps. These resources can offer more guidance tailored to your situation.
Need Help Securing Your Smart Home?
A smart home should simplify your life, not complicate it. These simple solutions can help you navigate common issues. It’s also important to get a smart home security assessment to keep your family protected.
Contact us today to schedule a security checkup for your smart home and gain peace of mind.
We are living in an era dominated by digital connectivity. You can’t overstate the importance of cybersecurity. As technology advances, so do the threats that lurk in the online world.
Often, it’s our own actions that leave us most at risk of a cyberattack or online scam. Risky behaviors include weak passwords and lax security policies. As well as thinking “This won’t happen to me.” This is why human error is the cause of approximately 88% of data breaches.
The National Cybersecurity Alliance and CybSafe are working to correct poor cyber hygiene. Each year, the duo publishes a report on cybersecurity attitudes and behaviors. The goal is to educate both people and businesses. To educate them on how to better secure their digital landscapes.
This year’s study surveyed over 6,000 people across the U.S., Canada, the U.K., Germany, France, and New Zealand. The survey asked about several things. These include knowledge of cybersecurity risks, security best practices, and challenges faced.
The report reveals some eye-opening insights. These include how people perceive and respond to cyber threats. As well as what they can do to improve their cybersecurity posture. Here are some of the key findings from the report.
We Are Online… a Lot
It’s no surprise that 93% of the study participants are online daily. The logins we create continue to expand, as well as those considered “sensitive.” Sensitive accounts hold personal information that could be harmful if stolen.
Nearly half (47%) of the study’s respondents have ten or more sensitive online accounts. This amplifies risk. Especially if people are using the same password for two or more of those accounts.
Most people (84%) feel that online security is a priority. But as many as 39% feel frustrated, and nearly the same amount intimidated. It can seem that you just can’t get ahead of the hackers. Just over half of people thought digital security was under their control. That leaves a whole lot that don’t think so.
But that is no reason to let down your defenses and become an easy target. There are best practices you can put in place to safeguard your online accounts that work.
These include:
Enabling multi-factor authentication on your accounts
Using an email spam filter to catch phishing emails
Adding a DNS filter to block malicious websites
Using strong password best practices
People Need More Access to Cybersecurity Training
One way to reduce human errors associated with cybersecurity is to train people. The survey found that just 26% of respondents had access to cybersecurity training.
It also broke this down by employment status. We see that those not actively employed are most lacking. Even those employed can use more training access and encouragement. Just 53% report having access to cybersecurity awareness training and using it.
Employers can significantly reduce their risk of falling victim to a data breach. They can do this by beefing up their security awareness training. There is also a large opportunity to provide more training. Particularly to those retired or not actively employed.
Cybercrime Reporting Is Increasing
Over a quarter (27%) of survey participants said they had been a victim of cybercrime.
The types of cybercrimes reported include:
Phishing (47%)
Online dating scams (27%)
Identity theft (26%)
Which generation reported the most cybercrime incidents? Millennials. In fact, Baby Boomers and the Silent Generation reported the fewest.
Source: The Annual Cybersecurity Attitudes and Behaviors Report 2023
No matter where you fall in the generations, it’s important to adopt security best practices. We’ll go through some of these next.
Online Security Best Practices to Reduce Your Risk
Strong, Unique Passwords:
Start with the basics. Create strong, unique passwords for each online account.
Use a combination of uppercase and lowercase letters, numbers, and special characters.
Multi-Factor Authentication (MFA):
Enhance your account security with multi-factor authentication.
MFA adds an extra barrier to unauthorized access. Even for compromised passwords.
Regular Software Updates:
Keep all your software, including operating systems and mobile apps, up to date.
Beware of Phishing Attacks:
Exercise caution when clicking on links or opening attachments especially in emails from unknown sources.
Verify the legitimacy of emails and websites. Check for subtle signs, such as misspelled URLs or unfamiliar sender addresses.
Use Secure Wi-Fi Networks:
Ensure you connect to a secure and password-protected Wi-Fi network.
Avoid using public Wi-Fi for sensitive transactions. Unless using a virtual private network (VPN).
Data Backup:
Regularly back up important data to an external device or a secure cloud service.
Use Antivirus and Anti-Malware Software:
Install reputable antivirus and anti-malware software on all devices.
Regularly scan your systems for potential threats.
Be Mindful of Social Media Settings:
Review and adjust your privacy settings on social media platforms.
Limit the amount of personal information visible to the public.
Secure Your Personal Devices:
Lock your devices with strong passwords or biometric authentication.
Educate and Stay Informed:
Educate yourself and your team through cybersecurity awareness programs. This fosters a culture of vigilance and preparedness.
Schedule Cybersecurity Awareness Training Today
A little education on cybersecurity goes a long way toward protecting your data. Our experts can provide security training at the level you need. We’ll help you fortify your defenses against phishing, scams, and cyberattacks.
QR codes are everywhere these days. You can find them on restaurant menus, flyers, and posters. They’re used both offline and online. QR codes are convenient and easy to use. You just scan them with your smartphone camera. You’re then directed to a link, a coupon, a video, or some other online content.
With the rise in popularity of QR codes comes an unfortunate dark side. Cybercriminals are exploiting this technology for nefarious purposes. Scammers create fake QR codes. They can steal your personal information. They can also infect your device with malware or trick you into paying money.
It’s crucial to exercise caution when scanning QR codes. This emerging scam highlights the potential dangers lurking behind those seemingly innocent squares.
They offer the convenience of instant access to information. You simply scan a code. They’ve become an integral part of various industries, including retail and hospitality.
Unfortunately, cybercriminals are quick to adapt. A new phishing scam has emerged, exploiting the trust we place in QR codes.
How the Scam Works
The scammer prints out a fake QR code. They place it over a legitimate one. For example, they might stick it on a poster that advertises a product discount or a movie.
You come along and scan the fake QR code, thinking it’s legitimate. The fake code may direct you to a phishing website. These sites may ask you to enter sensitive data. Such as your credit card details, login credentials, or other personal information.
Or scanning the QR code may prompt you to download a malicious app. One that contains malware that can do one or more of the following:
Spy on your activity
Access your copy/paste history
Access your contacts
Lock your device until you pay a ransom
The code could also direct you to a payment page. A page that charges you a fee for something supposedly free.
Here are some tactics to watch out for.
Malicious Codes Concealed
Cybercriminals tamper with legitimate QR codes. They often add a fake QR code sticker over a real one. They embed malicious content or redirect users to fraudulent websites.
Fake Promotions and Contests
Scammers often use QR codes to lure users into fake promotions or contests. When users scan the code, it may direct them to a counterfeit website. The website may prompt them to provide personal information. This can lead to potential identity theft or financial fraud.
Malware Distribution
Some malicious QR codes start downloads of malware onto the user’s device. This can result in compromised security. Including unauthorized access to personal data and potential damage to the device’s functionality.
Stay Vigilant: Tips for Safe QR Code Scanning
Verify the Source
Be cautious when scanning QR codes from unknown or untrusted sources. Verify the legitimacy of the code and its source. This is especially true if it prompts you to enter personal information.
Use a QR Code Scanner App
Consider using a dedicated QR code scanner app. Use that rather than the default camera app on your device. Some third-party apps provide extra security features. Such as code analysis and website reputation checks.
Inspect the URL Before Clicking
Before visiting a website prompted by a QR code, review the URL. Ensure it matches the legitimate website of the organization it claims to represent.
Avoid Scanning Suspicious Codes
Trust your instincts. If a QR code looks suspicious, refrain from scanning it. Scammers often rely on users’ curiosity. Be careful when scanning QR codes that you see in public places. Don’t scan them if they look suspicious, damaged, or tampered with. Exercising caution is paramount.
Update Your Device and Apps
Keep your device’s operating system and QR code scanning apps up to date. Regular updates often include security patches that protect against known vulnerabilities.
Be Wary of Websites Accessed via QR Code
Don’t enter any personal information on a website that you accessed through a QR code. This includes things like your address, credit card details, login information, etc.
Don’t pay any money or make any donations through a QR code. Only use trusted and secure payment methods.
Contact Us About Phishing Resistant Security Solutions
QR codes can be useful and fun. But they can also be dangerous if you’re not careful. Always scan them with caution. Protect yourself from scammers who want to take advantage of your curiosity.
This scam falls under the umbrella of phishing. Phishing is one of the most dangerous modern risks for individuals and organizations. If you need help ensuring your devices are phishing resistant, just let us know.
